A short, cinematic brand film anchors an integrated campaign that extends into IRL pop-ups, social activations, and an influencer program. The creative system translates L'Occitane's natural-ingredient heritage and sustainability commitments into immersive, shareable experiences.
Theme: Pause. Reconnect. Recharge. The concept reframes beauty as a wellness ritual. Two intercut perspectives show how evening self-care grounded in the Almond Collection creates a calm reset, aligning with brand sensoriality and ingredient integrity.
Participants embark on a virtual adventure to discover hidden treasures inspired by L'Occitane's natural ingredients. Through social media clues, they explore the brand's heritage while competing for a chance to win a full expense paid trip to Le Couvent des Minimes Hôtel & Spa in Mane, France, along with a tour of the L'Occitane factory.
Gamified brand heritage exploration with marquee rewards.
Moodboard
Theme: Sustainability
Promote L'Occitane's commitment to sustainability through an influencer-led campaign. Creators spotlight in-store refill stations, clean ingredient education, and sustainable packaging — rewarding followers with 10% off codes to encourage participation.
Engagement: Invite customers to share their refill experience tagging L'Occitane's official Instagram.
A customer acquisition strategy bringing a self-care pop-up to real offices in cities like New York and London. The spa-inspired secret garden invites employees to pause and recharge with L'Occitane treatments and products. Visitors walk through floral installations and relax at "recharge corners" with soothing music and mini-spa moments.
Through this project, I developed the ability to translate brand research into a cohesive campaign framework, applying both strategic and creative thinking. I gained experience in concept ideation, campaign architecture, and content strategy development, while refining my skills in crafting narratives that align with brand values and consumer insights. This strengthened my capacity to design integrated communication solutions that balance storytelling with marketing objectives.